Innovation

It begins with curiosity — rethinking how clothing can move, protect, and perform. Through material science and intelligent design, we transform technology into everyday elegance.

Diagram of three glass test tubes. The first test tube claims to be waterproof, the second to be PFAS free, and the third to be wrinkle resistant. We design technical and elegant clothing, inspired by aerospace, for those who invent tomorrow .
A woman with long dark hair looking at the camera stands next to a silver front-loading washing machine against a plain white background. Ready. Straight from the wash. Our cotton and wool are engineered to release wrinkles.

Non-Iron

Ready. Straight from the wash. Our cotton is engineered to release wrinkles. A cutting-edge finish strengthens the fabric at the fiber level, so your shirt keeps its crisp shape — Soft. Breathable. Effortless. 

Wash it, hang it, let it dry — and it’s as ready as you are.

Classic 0G shirt
Close-up of the back of the classic 0G Shirt, showing the fabric and stitching. soft, yet structured. Tailored in advanced breathable poplin with wrinkle-resistant performance. Seam-sealed detailing to bring absolute precision to your day.

Seam Sealing

We apply advanced seam sealing technology: a protective finish that reinforces every stitch against wear, stress, and washing.

Drawn from spacesuit engineering — where seam sealing is vital for survival in the most extreme environments — we bond a fine sealing layer to the inside of each seam, strengthening the fabric from the inside out.  Seam Sealed. Space Proven.

classic 0G shirt
Close-up of different fabrics and fibers at various magnifications from a microscope, showing textures ranging from smooth to woven and thread-like structures. Powers of ten.

Semi Water Reppellent

Protection from rain and splashes — entirely PFAS free. Together with specialist laboratories and fabric finishers, we’ve introduced water-based alternatives that deliver high performance while preserving breathability, softness, and natural movement.

Technical tailored trousers
Technical tailored jacket
  • Structured, yet effortless. Designed with precision-cut shoulders, magnetic opening, and discreet zippers. Tailored in advanced wool — semi waterproof, and made to perform across seasons. Inside, a technical lining refines comfort and movement.

    • Semi Water-repellent

    • Performance tailoring

    • Engineered comfort

    • Aerospace inspired

    All our products are free of PFAS. Always searching for sustainable alternatives. So you never compromise.

technical tailored skirt
  • A straight fit with crisp front creases, front magnetic opening, and a discreet zipper on the back pocket. Engineered for comfort from morning to night. Tailored in advanced semi waterproof wool. Wear the future, Own your day.

    • Semi Water-repellent

    • Performance tailoring

    • Engineered comfort

    • Aerospace inspired

    All our products are free of PFAS. Always searching for sustainable alternatives. So you never compromise.

tailored wool coat
  • Tailored in pure wool with a single-breasted cut, it combines structure with timeless refinement. The fabric is semi-waterproof, engineered to remain sharp in any condition.

    • Semi Water-repellent

    • Performance tailoring

    • Engineered comfort

    • Aerospace inspired

    All our products are free of PFAS. Always searching for sustainable alternatives. So you never compromise.

    As an option: Easy plug-in Heating system, 5V/2A Battery included

  • A fluid, relaxed silhouette cut in semi-waterproof advanced fabric. Engineered for freedom, it drapes with ease while hidden pockets add discreet functionality. Elegance and utility, balanced in motion.

    • Semi Water-repellent

    • Performance tailoring

    • Engineered comfort

    • Aerospace inspired

    All our products are free of PFAS. Always searching for sustainable alternatives. So you never compromise.

    As an option: Easy plug-in Heating system, 5V/2A Battery included

PFAS-Free, Planet-First

Close-up of a transparent glass pipette pouring a small amount of blue liquid into a petri dish. In collaboration with leading laboratories and fabric finishers, we integrate PFAS-free alternatives. They provide reliable everyday protection.

For decades, PFAS — the so-called “forever chemicals” — were used in clothing to repel water, oil, and stains. They worked incredibly well, but at a cost: PFAS never break down. They persist in nature for centuries, polluting water, soil, and even our bodies.

That’s why we made a different choice. In collaboration with leading laboratories and fabric finishers, we integrate PFAS-free alternatives. They provide everyday protection, while being designed to break down safely — unlike PFAS. And that’s the point: these finishes protect you today, without leaving a permanent mark on the planet tomorrow.

PFAS-Free. Performance with Purpose.

Originally developed by NASA to insulate spacecraft, satellites, and rovers  — aerogel is the world’s lightest solid — and one of the most effective insulators ever created. Made of up to 99% air, it blocks cold far better than any materials.

Aerogel Insulation

Originally developed by NASA to insulate spacecraft, satellites, and rovers  — aerogel is the world’s lightest solid — and one of the most effective insulators ever created. Made of up to 99% air, it blocks cold far better than materials many times its thickness.

Encapsulated into recycled polyester fibers, aerogel becomes a lightweight insulation that’s not only space-grade warm but also sustainably made. You’ll find it inside our Urban Dawn Coat.

Aerogel Insulation. Space Technology. Earth Conscious.

URBAN DOWN COAT
AEROGEL SCARF
Our outerwear integrates an electronic heating system with ultra-thin graphene pads that generate warmth and spread it evenly across the body. Lightweight, flexible, and highly conductive, graphene brings advanced performance to everyday wear.

Graphene Heating System

As an option, our outerwear integrates an electronic heating system with ultra-thin graphene pads that generate warmth and spread it evenly across the body. Lightweight, flexible, and highly conductive, graphene brings advanced performance to everyday wear.

Designed for ease of use, a discreet chest button offers three adjustable heat levels, powered by a simple USB plug-in battery.

A silver portable power bank with 'm^' logo and a black USB charging cable beside it.
Tailored wool coat
URBAN DOWN COAT