Privacy policy

1. Introduction

m^ is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, create an account, purchase our products, or otherwise interact with us.

This policy applies to all personal data processed by [Your Brand Name], in compliance with the General Data Protection Regulation (GDPR), the French Data Protection Act, and other applicable laws.

2. Data Controller

The data controller responsible for your personal data is:

m^
Registered office: 42 Rue de Richelieu, 75001 PARIS, FRANCE
Company registration number: SIRET: 98848279000017, VAT: FR78988482790
Contact: studio@mpowerwear.com

3. Data We Collect

We may collect and process the following categories of data:

  • Identity and contact information: name, surname, title, date of birth, postal address, email address, phone number.

  • Account details: login, password, preferences, purchase history.

  • Transaction data: payment information (processed securely by payment providers), billing and delivery address, order details.

  • Communication data: interactions with our customer care, requests, complaints.

  • Browsing data: IP address, device information, cookies, session logs.

  • Marketing data: your preferences for receiving newsletters, campaigns, and targeted content.

We do not knowingly collect personal data from children under 18.

4. Purposes and Legal Basis

A table detailing purposes, data types, and lawful bases for processing customer information, including managing accounts, processing orders, customer service, marketing communications, site analytics, fraud prevention, and legal compliance.

5. Data Sharing

We share personal data only when necessary and with trusted partners, including:

  • Payment service providers (e.g., Stripe, PayPal)

  • Shipping and logistics providers (e.g., DHL, UPS)

  • IT and hosting providers (website hosting, cloud storage)

  • Marketing and analytics providers (email platforms, Google Analytics)

All partners are bound by confidentiality and data protection agreements.

6. International Transfers

Some partners may process data outside the European Economic Area. In such cases, we ensure appropriate safeguards such as Standard Contractual Clauses or adequacy decisions to protect your data.

7. Data Retention

We keep your personal data only as long as necessary for the purposes outlined:

  • Customer account: up to 3 years of inactivity

  • Orders and invoices: retained for 10 years (legal obligation)

  • Marketing data: retained for 12 months after last interaction or until consent withdrawn

  • Cookies: retained up to 13 months

8. Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Request erasure of your data (“right to be forgotten”)

  • Restrict or object to processing

  • Withdraw consent at any time (without affecting prior lawful processing)

  • Request data portability in a structured, commonly used format

  • File a complaint with a supervisory authority (in France: CNIL)

To exercise your rights, contact us at studi@mpowearwear.com

9. Cookies & Tracking

We use cookies and similar technologies to:

  • Ensure website functionality

  • Improve navigation and user experience

  • Analyze traffic and measure performance

  • Personalize marketing and advertising

You may manage cookies via your browser settings or our cookie banner.

10. Security

We implement strict technical and organizational measures to secure your data, including encryption, restricted access, secure payment processing, and regular audits.

11. Updates to This Policy

This Privacy Policy may be updated periodically to reflect changes in our practices or in applicable laws. Any significant updates will be communicated directly on our website.
Last updated: 27/10/2025